Here’s an excerpt from the (now Mercury Prize award-winning) Klaxons feature that appears in Sentimentalist Magazine issue 23. For the full text, check out the back issue. Enjoy!

Oh, Nu Rave. This au courant glitter-specked, neon-crazed dance movement is taking over London, the UK, and the world one synth-fueled hit at a time, and London-based Klaxons are leading the trail. Despite the British media’s attempt to gloss it over and package Nu Rave to NME devotees, Klaxons see past the trend and are whipping up a glam rock/Bowie meets D.I.Y./TV On The Radio mash-up that’s anything but trend-worthy. Chatting with Jamie, Simon, and candy necklace-clad James shed a new light on this Nu Rave myth and reveals how the party is only beginning for Klaxons.

Do you agree with the branding of your sound as “Nu Rave”?
JAMIE: I think it’s funny. It was a joke in the beginning and it’s something that’s being taken seriously–and you should never take a joke seriously.

It seems as though the NME has blown it out of proportion.
SIMON: They’re loving it. What they do to bands is not something that is new to us. I was kind of aware that it would happen.

Now you’re thrown into this new musical “movement”.
SIMON: We’re leading it. We’re on the Shockwaves Presents Club NME On Tour [which began in late September.] We’re playing with Datarock, Shitdisco, and Simian Mobile Disco has a few dates.
JAMES: We’ll be with our fellow ravers!

Fellow ravers! Obviously you’re in this ‘scene’ and it’s good for you as a band, but you see past it.
JAMIE: It’s a joke! It was an attack on something that’s been bubbling under for a while. I think somebody mentioned it to a journalist and they had been calling it D.I.Y. Disco or something like that. It’s just another genre journalists made up.
SIMON: I think journalists love doing that.

It’s good because this media coverage is shedding the spotlight on you guys. But it’s bad because they might see it as a trend, and you want to withstand that, right?
SIMON: We made a conscious decision with this record not to play on [into] that. Our sound may have elements of it and it sounds like dance, but most of it sounds like Bowie to me. That’s good- it’s classic [laughs].
SIMON: The thing I’m really excited about is to how much this album will completely confuse people. We’ve just constantly tried to confuse people from day one I think. It’s been part of the whole surreal experience we’ve had. I don’t even know what people are expecting this record to sound like.
JAMIE: They could think that we’re a complete party band and we’re giving them this album that sounds like something they’re not ready for. I don’t know whether we’re going to disappoint kids or not. I feel like everyone is expecting this Happy Mondays resurgence and they might be disappointed because they think this is going to be a spot-on Hacienda-appropriate record. I was too young to experience that scene and people feel like they missed out on it too- the glow sticks, the candy bracelets, the abundance of neon!
JAMIE: Definitely, yes. That’s why this is popular again- you couldn’t have it the first time around.

http://www.klaxons.net

–Andrea D’Alessandro, Photo by Tear-n Tan