Bringing the jubbly bubbly world of indie music to the forefront on an annual basis, the annual NYC POPFEST has shed light on notable names like The Drums, The Pains of Being Pure At Heart, as well as international tastemakers The Radio Dept. and The Orchids.  2010 marks the festival’s fourth year, and indie heads should gear up for another knock-out lineup featuring Pants Yell!, The Embassy, Tender Trap and an old favorite [and Factory Records alum, yeah, Factory Records!] Glasgow’s The Wake -who will close down the festival at Brooklyn’s Bell House on Saturday 5/22.  This year is not to be missed! Full POPFEST lineup below. More information and tickets available at the POPFEST website.

THURSDAY MAY 20TH, 2010 @ The Cake Shop in New York
Veronica Falls, Horowitzh, Leaving Mornington Crescent, Dream Diary, Elephant Parade and Sweater Girls

FRIDAY May 21th, 2010 @ Don Hill’s in New York
Tender Trap, Pants Yell!, Allo Darlin’, The Smittens and Cotton Candy

SATURDAY May 22st, 2010 @ Spike Hill in Brooklyn (FREE DAYTIME SHOW)
One Happy Island, Moustache of Insanity, Gold-Bears, Corita, and Hearts! Attack

SATURDAY May 22nd, 2010 @ The Bell House in Brooklyn
The Wake, BOAT, My Teenage Stride, Bears, World Atlas and Very Truly Yours

SUNDAY May 23rd, 2010 @ Littlefield in Brooklyn
The Embassy, The Secret History, A Smile and A Ribbon, Neverever, Sea Lions, Bunnygrunt, Brown Recluse, Apple Orchard, The Young Friends, For Ex-Lovers Only and Santa Monica Swim & Dive Club