We asked about the origin of  the name of the ‘Witch House’ genre, sort of, and got the answer from a reliable source, Todd Pendu:

In 2009, Travis Egedy of Pictureplane and Jonathan Coward of Shams wanted to name their own genre of music and they labeled the music they were making “Witch House”… aka dance music with witchy occult vibes. It didn’t catch on beyond their own use of the phrase until Travis did a “best of” list in late 2009 with Pitchfork Media. He mentioned that 2009 was the start of “Witch House” and that 2010 “will be straight up witchy” and suddenly thousands of readers read the term for the first time. This wasn’t really the beginning though as others have said; something really interesting and different happened here….

The “interesting” part referred above is a study in internet memes:

…there was one individual in particular (obviously not the writer of this piece) who grabbed onto the term and used the internet to spread the germ that created a new genre. In late January of this year, this individual logged on to LAST.FM and tagged 14 artists they saw as part of this dark sound including S4LEM, oOoOO, Clapsclap, Mater Suspiria Vision, Zola Jesus, and more.

Read the rest of the story in the comprehensive piece over here.

 
  1. [...] of the Witch House genre. It seems no musician likes to say they are a part of said genre, but is applied by everyone to them, so it’s kind of like being a hipster in that way. The genre is right now going the whole [...]

  2. [...] They have enough musical ability to be chameleon-like and adapt their sound, look and name to a new genre that’s being covered with massive regularity now. They also have the talent to choose to do [...]

  3. [...] rapture around his space (Travis Egedy sublimely supporting his side). He told his story about the creation of Witch House, underscoring facts intertwined with the songs, like the snake oil salesman who deftly handles [...]