“Little Shocks” is definitely an apt title for the latest Kaisers’ killer single, since gone are the days of British indies being on overblown record labels that dwell in high rises. Kaiser Chiefs, UK’s comedic, catchy darlings best known for their break out hit, “I Predict a Riot”, released their fourth studio album, ‘The Future is Medieval’, yesterday. Instead of the medieval route of producing discs and wasteful packaging, they’ve done it through a new, innovative digital platform on www.kaiserchiefs.com through Fiction / B-Unique Records. This was all a secret until know, since the band only announced release of the new record for the first time on Friday, the same day fans were able to purchase the new music.

The 20-track album “is the sound of a group in prolific form… The band’s intention is to create a music experience that can be shared and enjoyed by all and, at the same time, revitalize and subvert the industry standard… and allows you to try your hand at being Kaiser Chiefs’ A&R department!”

First, you visit www.kaiserchiefs.com and listen to portions of 20 brand new tracks, then you can select your favorite 10, in any order. You even create your own Bespoke album art and then presto, download your personal album.

If you so aim to promote your album, you get the opportunity to earn £1, converted to local currency (ie: US dollars) in your PayPal account, from every album purchased following a recommendation to a friend.

This album is the follow-up to 2008′s “Off With Their Heads”, written in the band’s own studio in the basement of their management offices in London’s Shoreditch. After they came up with plenty of songs , they worked with producers Tony Visconti (David Bowie, Iggy Pop, T. Rex), Ethan Johns (Kings of Leon, Ray LaMontagne, Emmylou Harris) and Owen Morris (Oasis, The Verve), as well as self-producing a few of the tracks with drummer/songwriter, Nick Hodgson at the helm.